Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!
Social media marketing (SMM) is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.