Services

Rather than a boring page with repetitive text about how we can serve you — here’s where you’ll find a simple description of services and then a breakdown of WHAT TO EXPECT when working with SLG.

 We could all talk about strategy until we’re blue in the face, but that won’t help you understand what a day-to-day looks like when you work with us.

We believe in honestly and transparency, and we also believe in realistic expectations. 

click into each of the buckets below to learn more. 

for individuals

for brands & businesses

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Strategic Digital Marketing 

Cultivate brand recognition and reach new customers with the creation of original content, a custom social media posting plan, e-mail marketing strategy, lead generation initiatives and more. Create a sustainable ecosystem supporting your brand while reaching your target customers and driving conversions. 

Social Media Management 

Lead Generation Strategy

Graphic Design 

Increase brand presence and generate leads with an all-inclusive package that consists of daily social media posts, optimized engagement, implementation of growth strategies, and creation of all social media content. 

Connect with your target audience and drive revenue with higher conversion rates, better search engine rankings, increased website traffic, and a fine-tuned online brand presence. Create enticing downloadable guides and assets to help grow your e-mail database.

Improve brand presence & awareness with a cohesive and unique graphic design aesthetic that visually represents your brand. Choose from: logo design, brand guide creation, social media graphics, graphics for advertisements and more. 

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E-Mail Marketing & Newsletter Design

Marketing Strategy Consultation

Digital Marketing Services - A La Carte 

Drive results and gain leads with stunning email campaigns that build community and provide value. From A/B testing and automation to single send newsletters - the possibilities are endless. 

Gain insight and clarity on what the marketing and social media strategy needs to be for YOUR specific brand. Perfect for individuals, entrepreneurs and business executives. 

Create a custom package that works for your brand by mixing and matching a la carte services. 

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Strategic Digital Marketing 

first off, what is strategic marketing?

strategic marketing is the process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.

BACK

We create a strategic marketing plan specific to your business and industry - to reach (and exceed) your goals. We then work each month to deliver you the best results possible.

We do this through the Following tactics: 

+ Social Media Strategy
+ E-Mail Marketing
+ Lead Generation Initiatives
+ SEO 
+ Paid Ads Strategy (Facebook, Google, Instagram & More) 
+ Stunning Graphic Designs (social media, print and digital collateral & more)
+ An Engaged Community (both online and through our support)
+ A Dedicated Team - Driven to Help Your Brand Succeed 

What To Expect

FIRST, We’ll start off with a 90-minute kick-off call. This helps us both learn to understand each other — how we work, how you work and what you really want to be at the root of your strategy.

THEN, SLG will create a master strategy Google Doc. This is what comes before the PDF deck with pretty pictures. It gives us all a chance to collaborate, edit and revise what goes into the strategy. The strategy will not only include IDEAS, but also ACTION ITEMS and ways the strategy can be put into motion. 

AFTER THAT, comes the pretty pictures and fun fonts. We create a custom, branded Strategy deck for you.

THEN, comes the fun stuff. How do we make it happen? We can work for you to put this strategy into action (through the various services listed above), or we can help guide you along the way (think of us as your accountability buddy)… the choice is yours. 

Let's Do It!

Danielle has always been an absolute pleasure to work with - she offers a professional and prompt service. I would not hesitate to recommend her to assist your business in its social media and marketing requirements.

- Sarah Briginshaw, founder of Sarza Store

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

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Social Media Management

facebook, instagram, twitter, youtube, pinterest, google, tumblr… it’s a lot to manage!

Our most POPULAR SLG service… Social Media Management!

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We’re here to handle all the different aspects of social media and marketing engagement for your business so that you can increase your brand presence and generate leads mindfully. For custom content creation, daily social posts, optimized engagement, and proven growth strategies all in one neat little bundle, we offer an all-inclusive monthly package. 

What To Expect

FIRST, we have a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.

THEN, we take a deep dive into your brand and offerings to learn your voice, your current community, target demographic & more. From here - we provide suggestions for updates on any/all social platforms before we begin sharing new content. 

AFTER THAT, we work on creating your editorial calendar. THIS is where it gets fun. Together we come up with how many posts per week you want to share - and then you sit back, relax and let us get to work. We use Google Docs to collaborate on written content, and various platforms to collaborate on visual/graphic content. We will show you a preview of your Instagram grid, all post copy (including hashtags and strategy) and more. You approve the content - we post and optimize it. 

DON’T FORGET, we can work on other initiatives (depending on your plan) like Instagram stories & strategy, Facebook pages and groups, YouTube channel optimization & setup & more. The possibilities (and platforms 🙃) are endless. The common thread? We want to reach more people and communicate your message effectively and clearly — all while taking some work (and stress) off of your plate. 

Let's Do It!

With Danielle, our presence has shifted to an authentic and beautiful story, which is a reflection of Danielle and her connection with the industry, but also her time and connection with us. It is an honor to have been with her, watching her grow, and enjoying our own growth in the process. It is truly a beautiful relationship and I plan to have her with me and my business indefinitely.

- Tobi Kundid, Owner/Director of Tovami Yoga Studio

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

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Email Marketing

newsletter design & management

the first step in email marketing, is obviously to get people to open your emails. 
the second hurdle is getting your subscribers to engage in your content and to follow the links that you’re offering. 

BACK

We’re here to ensure that your subject lines are clever, send times are optimal, and email designs are streamlined. Gain leads and drive results all while building community and providing value with our stunning email campaigns and management offerings.  

What To Expect

FIRST, we have a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address. 

THEN, SLG will go in and do a complete strategy overhaul - look at what’s working, what’s not and provide suggestions for improvement. 

AFTER THAT, we take over and start to put change into action. We can create your newsletters, revise current ones… the possibilities are endless. 

OF COURSE, numbers are important. So we take a close look at analytics throughout our time working together.

CHOOSE FROM ongoing management of newsletters, or work with us on a per-newsletter basis… the choice is yours.


Let's Do It!

newsletter design samples

Mexico Retreat Promo Newsletter

Mexico Retreat Promo Newsletter

Mexico Retreat Promo Newsletter

The Silver Lining Group’s strategy encompasses much more than simply displaying beautiful imagery - since working with them we have grown our following, increased engagement and grown our influencer network which has helped us to achieve our goals and taken our platforms to the next level.  

- Sarah Savidge, Marketing Director, Vikasa Yoga 

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

SIGN UP!

Lead Generation Services

“lead generation is the initiation of consumer interest or enquiry into the products or services of a business.” 

Even though some may say social media is king,
we think e-mail addresses are equally as important.

BACK

We understand that quality content and providing value are key in lead generation. With a fine-tuned online presence we’ll connect you with your target audience and drive revenue with higher conversion rates, better search engine rankings and increased website traffic.

Whether you want to create a pop-up, launch an e-book or drive blog traffic - we’re here to help your e-mail list explode. From that initial interaction of lead generation, we want to nurture your e-mail list to help increase revenue and grow your community. 

What To Expect

FIRST OFF, lead-generation can look different for every business, and at every stage in the game. No matter what - we start off with a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.

THEN, the SLG team will brainstorm and come up with a lead generation strategy to fit your business. Normally done through Google Docs, this allows us to collaborate, share and easily communicate our goals and next steps. The strategy will include everything from “big picture” ideas and goals, to the nitty gritty action items needed to see the results we’re looking for. 

AFTER THAT, we create! We put together whatever pop-up, lead-generation downloadable guide or blog post you decide on to help grow your email list. For design - we can use Adobe Programs or something like Canva if you’re interested in being able to make edits to the document yourself. 

WE DON’T FORGET that numbers are important. Analytics from start to finish will always be provided. 

ONGOING, we will fine tune our strategy to make sure we’re generating as many leads as possible. 

Let's Do It!

I feel so relieved to have found a team that I can have an ongoing relationship with. They understand my brand, my goals, my voice and they make the process ENJOYABLE not stressful. Trust is an important part in any working relationship and I trust The Silver Linings Team to help me build my brand successfully.

- Sarah Savidge, Founder of Sarah Savidge Health Coaching

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

SIGN UP!

Marketing Strategy Consultation

say you’re a small business or budding entrepreneur and would love to build your online presence but know that a marketing agency isn’t in your budget…

Let’s talk about your current brand presence and where you want to take it in the future. In a single consultation, we’ll sit down and guide you in building a social media strategy that works for you. 


BACK

What To Expect

FIRST, we have a FREE 20-30 minute call to make sure this service is what you’re looking for. We’ll have a chat through the below items, to ensure expectations are aligned.

THEN, Danielle will work herself on a complete brand overhaul — looking into what’s working, what’s not working and how you can better reach your goals. She will create a suggested outline of changes to get you closer to where you want to be.

not only will you gain professional insight and feedback, but you’ll also receive actual steps and action items on how to take your business to the next level.

NEXT, Danielle will setup a 90-minute call with you to go over the brand overhaul. Prepare to talk all things marketing strategy, social media, graphic design and more. Bring a pen and paper — because the ideas, action items, and next steps will be heavily talked through. 

FROM HERE, if you’d like to work with Danielle on an ongoing basis, we offer Monthly business coaching packages perfect for those who need some strategy assistance, as well as someone to keep them accountable on their business building journey. 

Let's Do It!

Danielle and her team are true experts in their field. Their professionalism, knowledge, and attention to detail has has taken our social media to the next level. 


- Sarah Savidge, Marketing Director, Vikasa Yoga 



Learn More About Our Clients

our clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

SIGN UP!

Graphic Design

you only make one first impression…let great design speak for your brand

BACK

In today’s visually saturated world, great design is what makes your brand stand out. Whether you’re looking for a new logo for your business, direction on how to build a visual concept for your brand, graphics for social media, or stunning images for your website, we’ve got the graphic design solution for you.


Services:

Branding & Logo Design
- Social Media Graphic Creation
- Infographic Design
- Business Card and Letterhead
- Packaging Design
- Illustrations or Graphics

Let's Do It!

graphic design samples

The Silver Lining Group’s strategy encompasses much more than simply displaying beautiful imagery - since working with them we have grown our following, increased engagement and grown our influencer network which has helped us to achieve our goals and taken our platforms to the next level.  

- Sarah Savidge, Marketing Director, Vikasa Yoga 

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

SIGN UP!

a la carte

your business is unique and its needs are different.

BACK

We’ll help you create a custom package that works for your brand. Mix and match a la carte services to best suit your mindful marketing goals.


Let's Do It!

choose from our services

Strategic Digital Marketing 

Social Media Management 

E-Mail Marketing & Newsletter Design

Lead Generation Strategy

Marketing Strategy Consultation

Graphic Design 

Danielle has always been an absolute pleasure to work with - she offers a professional and prompt service. I would not hesitate to recommend her to assist your business in its social media and marketing requirements.

- Sarah Briginshaw, Founder of Sarza store

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Read more on our blog

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

SIGN UP!

Marketing Services

4 WEEK 1:1 PROGRAM

Apple pie croissant tootsie roll carrot cake cookie ice cream.

BACK

Apply Now!

"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."

Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.

What is included in the 1:1 Program:

HI BEAUTIFUL

How much is the investment

How do I know if it's right for me?

Will I get a return on my investment?

Are you available for support through out?

"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."

It's your time to rise.

You're so ready for it, I can tell.

Weekly 1:1 Calls

24/7 Slack Communication

Workbooks

FB Community

Infinite Support

YOUR NEXT LEVEL IS WAITING FOR YOU...

4 WEEK 1:1 PROGRAM

Apple pie croissant tootsie roll carrot cake cookie ice cream.

BACK

Apply Now!

"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."

Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.

What is included in the 1:1 Program:

HI BEAUTIFUL

How much is the investment

"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."

It's your time to rise.

You're so ready for it, I can tell.

Weekly 1:1 Calls

24/7 Slack Communication

Workbooks

FB Community

Infinite Support

YOUR NEXT LEVEL IS WAITING FOR YOU...

Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.

4 WEEK 1:1 PROGRAM

Apple pie croissant tootsie roll carrot cake cookie ice cream.

BACK

Apply Now!

"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."

Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.

What is included in the 1:1 Program:

HI BEAUTIFUL

How do I know if it's right for me?

"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."

It's your time to rise.

You're so ready for it, I can tell.

Weekly 1:1 Calls

24/7 Slack Communication

Workbooks

FB Community

Infinite Support

YOUR NEXT LEVEL IS WAITING FOR YOU...

Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.

4 WEEK 1:1 PROGRAM

Apple pie croissant tootsie roll carrot cake cookie ice cream.

BACK

Apply Now!

"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."

Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.

What is included in the 1:1 Program:

HI BEAUTIFUL

Will I get a return on my investment?

"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."

It's your time to rise.

You're so ready for it, I can tell.

Weekly 1:1 Calls

24/7 Slack Communication

Workbooks

FB Community

Infinite Support

YOUR NEXT LEVEL IS WAITING FOR YOU...

Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.

4 WEEK 1:1 PROGRAM

Apple pie croissant tootsie roll carrot cake cookie ice cream.

BACK

Apply Now!

"Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.."

Liquorice chocolate cake soufflé jujubes brownie. Chupa chups gummi bears jelly apple pie bonbon. Apple pie croissant tootsie roll carrot cake cookie ice cream chocolate bar brownie.

What is included in the 1:1 Program:

HI BEAUTIFUL

Are you available for support through out?

"Jenna is one of the most amazing souls I have ever met in my life and she guided me in such a beautiful way. With her program, I expanded not only in my business but also my personal life.."

It's your time to rise.

You're so ready for it, I can tell.

Weekly 1:1 Calls

24/7 Slack Communication

Workbooks

FB Community

Infinite Support

YOUR NEXT LEVEL IS WAITING FOR YOU...

Sweet cupcake cake sweet apple pie donut. Lollipop bear claw jelly jelly beans brownie. Sesame snaps brownie chocolate pie lollipop jelly beans sugar plum marzipan.

About US

Services

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CONTACT US

The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on Mindful Marketing - we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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The Silver Linings Group 2019