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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Instagram Stories is one of the platform’s most favored features as it allows individuals and brands to showcase a more authentic side to them. So, here’s the lowdown on Instagram Story metrics that matter and how to use the analytics to inform your social media strategy.

Marketing Tips, Social Media

Instagram Story Metrics That Matter

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

Learn More About Us