Lotus House Acupuncture & Herbs is a healing sanctuary located in the hub of Midtown West, NYC that offers services such as acupuncture, cupping, meditation, and herbology.
Kathleen Fraser, the founder of the business, recently relocated her thriving acupuncture business from Virgina and asked for our support in creating a new website and getting social media off the ground.
strategic use of paid ads for increased bookings and community growth
project details:
design and launch of an entirely new website (squarespace)
setup and launch of a new social media account with consistent growth within the first month
Website Design:
created an interactive, mobile-responsive, and easy-to-manage website that was representative of the brand and serves as a digital reference for potential and existing clients
Agency responsibilities:
- creating framework and designing a 20-page website
- optimize all user flows for streamlined booking experience
- website management: keeping all content up-to-date
homepage
meditation services page
ptsd conditions page
Instagram Setup & Strategy
the silver linings group helped lotus house set up and launch entirely new social media accounts. Kathleen had previously run her business mostly offline so this was an exciting new step of expanding her marketing efforts online.
Agency responsibilities:
- collaborative inception of branding and creative identity of social account
- optimizing social strategy for exposure and engagement
- current management with a focus on growth and conversions
