- Executive Director of Marketing
Harwood Hospitality Group delivers an escape from the ordinary through a growing collection of concepts in the Harwood District of Dallas. The hospitality group features catering and a world of culinary experiences with a current collection of ten concepts in the 19-city-block Harwood District, with more experiences currently in development.
The client wanted to make a splash in the DFW market and all around create more brand awareness for each of its concepts.
We focused on a consistent, healthy, posting schedule & revamped story strategy. We brought more video to the feeds, using reels and bringing the brand onto new platforms like TikTok & LinkedIn where we have garnered 13k impressions & 2.5k profile visits collectively in 60 days.
Establishing a stable, balanced, and sustainable posting schedule for each Harwood's concepts.
Implemented a new short-form video strategy across all 11 accounts under Harwood's management to gain new audience views and awareness.
In three months of working together, we've helped Harwood Hospitality reach 3 million impressions, 100k profile visits, 10k website visits, and gain 10k new followers across 11 different concepts.
Keep reading to learn a little more about how we achieved these results...
Utilizing a more engaging and consistent story strategy to drive interest, engagements, and website click-throughs.