"I also am super grateful to have both Danielle & Melissa and The Silver Linings team with HHG, I definitely feel like we’re part of the same team."
- Executive Director of Marketing
About The Client:
Harwood Hospitality Group delivers an escape from the ordinary through a growing collection of concepts in the Harwood District of Dallas. The hospitality group features catering and a world of culinary experiences with a current collection of ten concepts in the 19-city-block Harwood District, with more experiences currently in development.
Social Strategy:
The client wanted to make a splash in the DFW market and all around create more brand awareness for each of its concepts.
We focused on a consistent, healthy, posting schedule & revamped story strategy. We brought more video to the feeds, using reels and bringing the brand onto new platforms like TikTok & LinkedIn where we have garnered 13k impressions & 2.5k profile visits collectively in 60 days.
Putting Video At The Forefront Of Strategy
Consistent, Healthy, Posting Schedule
Establishing a stable, balanced, and sustainable posting schedule for each Harwood's concepts.
Implemented a new short-form video strategy across all 11 accounts under Harwood's management to gain new audience views and awareness.
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Results:
In three months of working together, we've helped Harwood Hospitality reach 3 million impressions, 100k profile visits, 10k website visits, and gain 10k new followers across 11 different concepts.
Keep reading to learn a little more about how we achieved these results...
Revamped Story Strategy
Utilizing a more engaging and consistent story strategy to drive interest, engagements, and website click-throughs.
SLG has also helped Harwood Hospitality curate a weekly Newsletter with an average open rate of 54%
Here's an example...
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