Harwood Hospitality



"I also am super grateful to have both Danielle & Melissa and The Silver Linings team with HHG, I definitely feel like we’re part of the same team."

- Executive Director of Marketing

About The Client:

Harwood Hospitality Group delivers an escape from the ordinary through a growing collection of concepts in the Harwood District of Dallas. The hospitality group features catering and a world of culinary experiences with a current collection of ten concepts in the 19-city-block Harwood District, with more experiences currently in development. 

Social Strategy:

The client wanted to make a splash in the DFW market and all around create more brand awareness for each of its concepts.

We focused on a consistent, healthy, posting schedule & revamped story strategy. We brought more video to the feeds, using reels and bringing the brand onto new platforms like TikTok & LinkedIn where we have garnered 13k impressions & 2.5k profile visits collectively in 60 days.

Putting Video At The Forefront Of Strategy

Consistent, Healthy, Posting Schedule

Establishing a stable, balanced, and  sustainable posting schedule for each Harwood's concepts.

Implemented a new short-form video strategy across all 11 accounts under Harwood's management to gain new audience views and awareness.

That's Not All!

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In three months of working together, we've helped Harwood Hospitality reach 3 million impressions, 100k profile visits, 10k website visits, and gain 10k new followers across 11 different concepts.

Keep reading to learn a little more about how we achieved these results...

Revamped Story Strategy

Utilizing a more engaging and consistent story strategy to drive interest, engagements, and website click-throughs.

SLG has also helped Harwood Hospitality curate a weekly Newsletter with an average open rate of 54%

Here's an example...

About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.



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