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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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The social media landscape is constantly changing and as business owners, it’s our job to stay informed on best practices. So, here are the latest updates on Instagram and TikTok from February 2024.

Marketing Tips, Social Media

Social Media Updates: TikTok Cuts Ties With Universal, Instagram Experiments With Flipside, + More

Templated customer service responses help your customers find the answers that they need while saving you a whole bunch of time. Here are 5 customer service templates that you can use for better social media management.

Marketing Tips, Social Media

10 Customer Service Templates for Better Social Media Management

Start of the new year by putting the best social media marketing practices in place! Instagram and TikTok are constantly rolling out new features so here are the latest changes that you need to know in January 2024.

Social Media

Instagram + TikTok Updates Jan 2024

Instagram Stories is one of the platform’s most favored features as it allows individuals and brands to showcase a more authentic side to them. So, here’s the lowdown on Instagram Story metrics that matter and how to use the analytics to inform your social media strategy.

Marketing Tips, Social Media

Instagram Story Metrics That Matter

Instagram and Tiktok have rolled out some exciting new updates in December 2023, including changes to Reels view counts, a “nearby” Reels feed, and expanded translation tools. So here’s everything that you need to know to stay up-to-date on the latest social media news!

Marketing Tips, Social Media

Instagram & TikTok Dec 2023 Updates

UGC, or User-Generated Content, is rapidly becoming the preferred social media marketing tactic for businesses. It’s cost-effective, drives sales, and builds brand reputation. So, what is UGC and how can you get started? Here are 5 types of UGC that your brand should be including in its social media marketing strategy.

Marketing Tips, Social Media

5 Types Of UGC To Use In Your Social Media Marketing Strategy

Social media trends and strategies are always changing and what resonates one day might suddenly become an ick overnight. And if you’re using social media for business at all, cringe is something that you definitely want to avoid. So, stay up-to-date with the latest social media trends. Here are 5 social media icks according to social media managers that you should ditch in 2024.

Marketing Tips, Social Media

Social Media Icks According To Social Media Managers (ditch these tactics in 2024)

Stay up-to-date on your social media strategy with the latest social media news! Here’s everything about Threads, Instagram, and LinkedIn that you need to know in November 2023.

Marketing Tips, Social Media

Social Media Updates November 2023

From Black Friday deals to Christmas end-of-year sales, Q4 is undoubtedly the busiest and most profitable time for small business owners. Unfortunately for many, it’s also the most chaotic and stressful time of year. So, instead of letting opportunities fall to the wayside because of poor planning, here’s how you can get ahead and create your holiday social media marketing plan today.

Marketing Tips, Social Media

How To Plan Your Holiday Social Media Marketing Strategy

Having a hard time staying up to date with what’s new on all these social media platforms? No worries! We’ve got you. Here are the top social media updates that you should know about.

Marketing Tips, Social Media

Social Media Updates: Instagram Close Friends Feed, TikTok Shop, and Pinterest Collaging

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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