Instagram + TikTok Updates Jan 2024

Start of the new year by putting the best social media marketing practices in place! Instagram and TikTok are constantly rolling out new features so here are the latest changes that you need to know.

Instagram Introduces Live Producer

Live Producer is a new tool that gives broadcasters the ability to integrate third-party production tools during a livestream. Think multiple cameras, external mics, graphics integration, and overall, a higher-quality production set-up. If you’re serious about your Instagram Live strategy, this new desktop functionality will set you apart from your competitors.

Instagram Stories Updates

Instagram Stories is hands-down the function that gets the most engagement on the platform. Because of this, Instagram is constantly introducing new ways to keep it engaging and fun. Some changes that they’ve added this past month include AI-driven background editing tools and new, custom “add yours,” sticker templates. Additionally, users now have the capacity to cancel “in progress” story uploads . This update will make things easier for brands and marketers to ensure professionalism on even their Instagram Stories uploads.

TikTok Unveils Desktop-Based Creator Tools

TikTok Creator Tools has been going strong for a while now but their new desktop version gives even greater insight into how we can provide better content. Some updates include enhanced analytics that allow you to dive deep into your content performance and audience response and new discovery tools that utilize conversational AI. 

With these new Instagram and Tiktok updates, we’re really excited to see what this new year has in store for us. Which of these updates are you most looking forward to testing out?