Social Media Updates May 2024: TikTok “Notes” App, Instagram Creator Options, + More

Social media is constantly changing and to help you stay on top of your game, here are the latest updates from Instagram, Tiktok and more!

TikTok Launches “Notes” Photo App in Australia and Canada

We mentioned that Tiktok was experimenting with a photo-only app a few weeks back, but now it’s actually live! 

“TikTok Notes” is a separate photo-sharing app that allows users in Australia and Canada to share photos to a Pinterest-esque feed. At the moment, a lot of the content is populated from the main TikTok video app, but we expect that as the popularity grows, the quality of the content on that platform will also increase.

Whether or not it actually proves to be a competitor to Instagram remains to be seen, but for the time being, it might be worth experimenting with!

Instagram Adds New Options for Creator Subscriptions

Instagram has been investing in the creator economy since 2022 and has recently amped up efforts with additional functions including subscriber sticker analytics and screenshot/screen recording protection. It’s exciting to see that they continue to develop in this direction, and if you’re a nonprofit organization or educational entity, subscriptions may be worth considering as a business funnel.

YouTube Adds Shopping Display Tools and Affiliate Partnership Opportunities

TikTok Shop has been wildly successful and many social media platforms are doing their best to replicate it. YouTube’s in-stream shopping tools hope to drive more product discovery and purchase activity in the app. This function also inspires an additional revenue source for creators who are invested in selling products.

Instagram Tips For May 2024

• Balance your content by divesting away from reels and using more regular posts, carousels, and stories instead
• Make sure to fill out the content topics and alt texts
• Leverage stories to drive engagement and views
• Collaborate with friends and partner brands to share audiences

TikTok Tips For May 2024

• Engage with other TikTok content by reacting to viral content, responding to trending questions/prompts, and remix trending ideas
• Lean into storytelling: Intriguing narrative structures guide viewers past the first few seconds and keep them engaged for longer
• Use 1-2 niche-specific hashtags and then 3-4 video-specific hashtags
• Use funny or suspenseful video captions to hook viewers in. Then make sure to include relevant keywords for a boost through search

There you have it–the latest social media updates for May 2024. We hope this was helpful and if you want more tips and tricks, make sure to follow us at instagram.com/thesilverliningsgroup!