1. Authenticity is Taking Center Stage
We’ve been doing it for years at The Silver Linings Group, but in 2020, an authentic voice and online presence is more important than ever. It’s no longer okay to just post a pretty picture with an emoji. “No-edit” edits, lengthy captions, and authentic connections are now the trend! Take advantage of this shift and build authentic connections with your audience by allowing your brand voice to shine.
2. Video Creation Becoming the Norm
The use of video as a medium to share content will continue to increase in 2020! Video is a great way to increase your engagement and visibility (it’s featured differently on the explore page) and more and more content creators are jumping on the bandwagon! IGTV will continue to grow and IG Stories will remain a smart way for brands to increase exposure. A smart way to get ahead of this trend is to create a brand series on IGTV! The videos will stay for more than 24 hours and it’s a great way for your users to get a better understanding of what your business has to offer.
3. Develop Your Own AR Filters
AR (Augmented Reality) filters are already huge but this next year you’ll see them used by more and more brands. Face filters, branded GIFs and stickers can add life to your photos and backgrounds. Creating an AR filter for your brand will increase engagement within your community and help build brand recognition! Get started by downloading the Spark AR Studio app!
4. Shopping on Instagram
In 2019, Instagram released a function that allowed users to shop directly through the app! If you’re a brand or business that sells a physical product, this feature allows for better and more direct conversions. Brands are able to tag products directly in their feed or stories so that their audience can easily access their products! Get ready to sell, sell, sell and shop, shop, shop — without leaving the ap!
5. Rise of UGC
Instagram brands are moving away from perfectly curated feeds in favor for authentic UGC (user generated content). This allows the brand to spend less time and money creating content for marketing purposes as well as builds community and increases reach through individual followers.
So — with 2020 officially HERE, which of these trends shocked you the most? Which of these trends are you excited to implement? Let us know in the comments down below!