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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Strategic Digital Marketing Agency

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Hey! We're The Silver Linings Group. Come sit with us… Grab a coffee (or wine- we won’t judge). We’re here to tell you why we do what we do, and how we hope to help entrepreneurs and businesses all over the world.

We specialize in digital marketing, social media management, email marketing, influencer programming, and business consulting for brands and entrepreneurs in the wellness, lifestyle, hospitality, consumer product, and retail spaces. 

• We’re straight shooters and believe in a no BS approach to everything we do.
• We’re hybrid thinkers. Not sure what we mean? Keep reading to find out.
• We don't believe in being pushy or sales-y. We'd rather sell you + your product by telling your story and building brand loyalty.
• We walk the walk AND talk the talk. We believe in what you do. 

• We’re straight shooters and believe in a no BS approach to everything we do.

• We’re hybrid thinkers. Not sure what we mean? Keep reading to find out.

• We don't believe in being pushy or sales-y. We'd rather sell you + your product by telling your story and building brand loyalty.

• We walk the walk AND talk the talk. We believe in what you do. 

Here's our secret sauce:

Find out what a "Hybrid thinker" is

Helping you Grow + Thrive on Social

Helping You Grow
+ Thrive On Social

An overview of the impact we've made this Past Quarter...

TOTAL AGENCY IMPRESSIONS

TOTAL FOLLOWERS AQUIRED

TOTAL WEBSITE TAPS

Partner With Us

Social Media Management 

Increase brand presence and generate leads with an all-inclusive package that consists of daily social media posts, optimized engagement, implementation of growth strategies, and creation of all social media content.

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Digital Marketing Consultation

Scale your business with digital marketing strategies that work. We'll complete a full audit of your current marketing plan and give you specific, guided, and actionable strategies to implement tactics that move the needle in your business.

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Hey! I'm Danielle!

I'm the yoga instructor, fur-mom, mom, and wannabe chef behind this digital marketing agency!

I founded The Silver Linings Group (SLG for short) in 2016, after seeing a need for businesses to be accurately represented by outside sources. Many of my friends and business owners were shelling out big bucks for social media services that they weren’t happy with. Not only were they not seeing a return on their investment - but they weren’t getting represented in the correct way, or in a way that felt true to who they were.

With nearly 10 years of marketing experience and my undying passion, I created The Silver Linings Group. What started as a few clients and friends of friends, has turned into 20+ amazing clients from all walks of life, multiple social media managers all over the US, talented graphic designers and various other dedicated individuals around the globe.  

We are relatable, down to earth, and easy to talk to — but more than anything we love what we do, and we’re driven, dedicated and relentless when it comes to marketing your business and helping you become as successful as humanly possible. 

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Our Zones Of Genius

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Strategic Digital Marketing 

Cultivate brand recognition and reach new customers with the creation of original content, a custom social media posting plan, e-mail marketing strategy, lead generation initiatives and more. Create a sustainable ecosystem supporting your brand while reaching your target customers and driving conversions. 

Social Media Management 

Increase brand presence and generate leads with an all-inclusive package that consists of daily social media posts, optimized engagement, implementation of growth strategies, and creation of all social media content across key platforms like Instagram, Tiktok, Facebook, and Youtube.

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Email Marketing & Newsletter Management

We’re here to ensure that your subject lines are clever, send times are optimal, and email designs are streamlined. Gain leads and drive results all while building community and providing value with our stunning email campaigns and management offerings.  

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Get Started

Strategic Digital Marketing 

first off, what is strategic marketing?

strategic marketing is the process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.

BACK

We create a strategic marketing plan specific to your business and industry - to reach (and exceed) your goals. We then work each month to deliver you the best results possible.

We do this through the Following tactics: 

+ Social Media Strategy
+ E-Mail Marketing
+ Lead Generation Initiatives
+ SEO 
+ Paid Ads Strategy (Facebook, Google, Instagram & More) 
+ Stunning Graphic Designs (social media, print and digital collateral & more)
+ An Engaged Community (both online and through our support)
+ A Dedicated Team - Driven to Help Your Brand Succeed 

What To Expect

FIRST, We’ll start off with a 90-minute kick-off call. This helps us both learn to understand each other — how we work, how you work and what you really want to be at the root of your strategy.

THEN, SLG will create a master strategy Google Doc. This is what comes before the PDF deck with pretty pictures. It gives us all a chance to collaborate, edit and revise what goes into the strategy. The strategy will not only include IDEAS, but also ACTION ITEMS and ways the strategy can be put into motion. 

AFTER THAT, comes the pretty pictures and fun fonts. We create a custom, branded Strategy deck for you.

THEN, comes the fun stuff. How do we make it happen? We can work for you to put this strategy into action (through the various services listed above), or we can help guide you along the way (think of us as your accountability buddy)… the choice is yours. 

Let's Do It!

- Sarah Briginshaw, founder of Sarza Store

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FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Social Media Management

facebook, instagram, twitter, youtube, pinterest, google, tumblr… it’s a lot to manage!

Our most POPULAR SLG service… Social Media Management!

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We’re here to handle all the different aspects of social media and marketing engagement for your business so that you can increase your brand presence and generate leads mindfully. For custom content creation, daily social posts, optimized engagement, and proven growth strategies all in one neat little bundle, we offer an all-inclusive monthly package. 

What To Expect

FIRST, we have a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.

THEN, we take a deep dive into your brand and offerings to learn your voice, your current community, target demographic & more. From here - we provide suggestions for updates on any/all social platforms before we begin sharing new content. 

AFTER THAT, we work on creating your editorial calendar. THIS is where it gets fun. Together we come up with how many posts per week you want to share - and then you sit back, relax and let us get to work. We use Google Docs to collaborate on written content, and various platforms to collaborate on visual/graphic content. We will show you a preview of your Instagram grid, all post copy (including hashtags and strategy) and more. You approve the content - we post and optimize it. 

DON’T FORGET, we can work on other initiatives (depending on your plan) like Instagram stories & strategy, Facebook pages and groups, YouTube channel optimization & setup & more. The possibilities (and platforms 🙃) are endless. The common thread? We want to reach more people and communicate your message effectively and clearly — all while taking some work (and stress) off of your plate. 

- Tobi Kundid, Owner/Director of Tovami Yoga Studio

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FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

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Graphic Design

you only make one first impression…let great design speak for your brand

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In today’s visually saturated world, great design is what makes your brand stand out. Whether you’re looking for a new logo for your business, direction on how to build a visual concept for your brand, graphics for social media, or stunning images for your website, we’ve got the graphic design solution for you.


Services:

Branding & Logo Design
- Social Media Graphic Creation
- Infographic Design
- Business Card and Letterhead
- Packaging Design
- Illustrations or Graphics

Let's Do It!

graphic design samples

- Sarah Savidge, Marketing Director, Vikasa Yoga 

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

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