Lead Generation Services

Lead Generation Services

“lead generation is the initiation of consumer interest or enquiry into the products or services of a business.” 

Even though some may say social media is king,
we think e-mail addresses are equally as important.


We understand that quality content and providing value are key in lead generation. With a fine-tuned online presence we’ll connect you with your target audience and drive revenue with higher conversion rates, better search engine rankings and increased website traffic.

Whether you want to create a pop-up, launch an e-book or drive blog traffic - we’re here to help your e-mail list explode. From that initial interaction of lead generation, we want to nurture your e-mail list to help increase revenue and grow your community. 

What To Expect

FIRST OFF, lead-generation can look different for every business, and at every stage in the game. No matter what - we start off with a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.

THEN, the SLG team will brainstorm and come up with a lead generation strategy to fit your business. Normally done through Google Docs, this allows us to collaborate, share and easily communicate our goals and next steps. The strategy will include everything from “big picture” ideas and goals, to the nitty gritty action items needed to see the results we’re looking for. 

AFTER THAT, we create! We put together whatever pop-up, lead-generation downloadable guide or blog post you decide on to help grow your email list. For design - we can use Adobe Programs or something like Canva if you’re interested in being able to make edits to the document yourself. 

WE DON’T FORGET that numbers are important. Analytics from start to finish will always be provided. 

ONGOING, we will fine tune our strategy to make sure we’re generating as many leads as possible. 

Let's Do It!

I feel so relieved to have found a team that I can have an ongoing relationship with. They understand my brand, my goals, my voice and they make the process ENJOYABLE not stressful. Trust is an important part in any working relationship and I trust The Silver Linings Team to help me build my brand successfully.

- Sarah Savidge, Founder of Sarah Savidge Health Coaching

Learn More About Our Clients

About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.



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